Épta's brand essence is rooted in its organic, natural vibe, and this served as the foundation for the redesign of its visual identity. The typography chosen for the new logo was inspired by the organic shapes found in the brand’s handmade products.

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With its bold and exotic character, Épta needed a logo that would reflect its deep connection to nature and its earthy, artisanal spirit. The result is a design that embodies the brand’s unique personality, fusing creativity with the raw beauty of natural forms.